The Pose Position photo op experience allowed guests to strike a pose with their favorite F1 Ferrari drivers and receive a photo to share on social media.
In working with CAA and Qualcomm Snapdragon, I led the development and participated in the successful deployment of Pose Position — a virtual photobooth app for the Scuderia Ferrari F1 team at the 2022 Italian Grand Prix in Monza!
The Pose Position photobooth was designed to offer F1 fans an immersive experience where they could take photos with their favorite Scuderia Ferrari drivers, like Charles Leclerc and Carlos Sainz, at the Autodromo Nazionale Monza. The interactive kiosk, powered by a large touchscreen, allowed users to capture a moment with the digitally superimposed drivers and instantly share the picture on social media platforms.
The photobooth was deployed at the iconic Autodromo Nazionale Monza, one of the most prestigious circuits in the Formula 1 calendar. Over the race weekend, hundreds of fans interacted with the app, creating and sharing memorable photos with their favorite Scuderia Ferrari drivers. Even the Ferrari drivers themselves enjoyed posing with... well, themselves, and shared the experience on their official Scuderia Ferrari Instagram account! The successful implementation of Pose Position showcased how cutting-edge technology can enhance fan engagement and provide unique digital experiences in live event settings.
Leading this project allowed me to:
Pose Position was a standout project in my portfolio that exemplifies my ability to lead the development of interactive applications at large-scale events. It was thrilling to see fans' excitement as they interacted with the app and shared their photos across social media, spreading the Scuderia Ferrari spirit at the heart of the Italian Grand Prix. 🏁